This paper presents a novel method of matching wind turbine generators to a site using normalized power and capacity factor curves. The site matching is based on identifying optimum turbine speed parameters from turbine performance index curve, which is obtained from the normalized curves, so as to yield higher energy production at higher capacity factor. The wind speeds are parameterized using cubic mean cuberoot and statistically modeled using Weibull probability density function. An expression for normalized power and capacity factor, expressed entirely in normalized rated speed, is derived. Wind Turbine Performance Index, a new ranking parameter, is defined to optimally match turbines to a potential wind site. The plots of normalized power, capacity factor and turbine performance index versus normalized rated wind speed are drawn for a known value of Weibull shape parameter of a site. Usefulness of these normalized curves for identifying optimum wind turbine generator parameters for a site is presented by means of two illustrative case studies. The generalized curves, if used at the planning and development stages of wind power stations, will serve as useful tool to make a judicious choice of a wind turbine generator that yields higher energy at higher capacity factor.