Effects of polystyrene block content on adhesion property and phase structure of polystyrene block copolymers were investigated. Polystyrene-block-polyisoprene-block-polystyrene triblock and polystyrene-block-polyisoprene diblock copolymers with different polystyrene block contents in the range from 13 to 35 wt% were used. In the case of the low polystyrene block content (below 16 wt%), a sea-island structure was observed: near-spherical polystyrene domains having a mean diameter of about 20 nm were dispersed in polyisoprene matrix. The phase structure changed from a sea-island structure to a cylindrical structure with an increase of polystyrene block content (over 18 wt%). Peel strength decreased with an increase of polystyrene block content and the pure triblock copolymers had lower peel strength than their blends with the diblock copolymers. Pulse nuclear magnetic resonance studies indicated that molecular mobility of polyisoprene phase decreased with an increase of polystyrene block content, and the molecular mobility was lower in the pure triblock than in the blend. Thus, the peel strength was found to be related to molecular mobility. The adhesion strength of the block copolymer depended on the molecular mobility: high molecular mobility can promote interfacial adhesion. (C) Koninklijke Brill NV, Leiden, 2011