Unconventional reservoirs such as gas shales and tight gas sands require technology-based solutions for optimum development. The successful exploitation of these reservoirs has relied on some combination of horizontal drilling, multi-stage completions, innovative fracturing and fracture mapping to engineer economic completions. However, the requirements for economic production all hinge on the matrix permeability of these reservoirs, supplemented by the conductivity that can be generated in hydraulic fractures and network fracture systems. Simulations demonstrate that ultra-low shale permeabilities require all interconnected fracture network of moderate conductivity with a relatively small spacing between fractures to obtain reasonable recovery factors. Microseismic mapping demonstrates that such networks are achievable and the subsequent production from these reservoirs supports both the modelling and the mapping. Tight gas sands, having orders of magnitude greater permeability than the gas shales, may be successfully depleted without inducing complex fracture networks, but other issues of damage and zonal coverage complicate recovery in these reservoirs. As with the shales, mapping has proved itself to be valuable in assessing the fracturing results.