Mechanical engineering via Internet - An overview of the on-line activities of injection moulding machine manufacturers

Pfannschmidt O; Gerding L

Kunststoffe-Plast Europe, Vol.92, No.9, 150-150, 2002

The lnternet has developed into an important medium used by industry in increasing measure. What role can and will it take in the marketing strategy and value creation chain of the mechanical engineering sector?