화학공학소재연구정보센터
Kunststoffe-Plast Europe, Vol.94, No.10, 325-330, 2004
Investing in the future
30 YEARS OF PLAYMOBIL. This year geobra Brandstatter GmbH& Co. KG celebrates the 30th birthday of its highly successful toy range. Head-quartered in Zirndorf, Franconia/ Germany, this toy manufacturer had the right idea at the right time, combined with sophisticated plastics processing technology and a clever marketing strategy, that enabled it first to take pole position among German toy manufacturers and then to conquer children's play rooms all over the world.