The contribution of elastomer polarity and reactivity to bound rubber formation has been investigated. In this study, a number of elastomers of different chemical nature have been tested. The surface of the carbon black (N110) has also been modified by nitric acid oxidation in order to increase the concentration of surface functional groups. The experimental results have shown that the bound rubber formation is barely related to the polarity of the polymers. It is the reactive sites in both the elastomer and carbon black which are mainly responsible for bound rubber formation. It therefore appears that the elastomer/carbon black interaction leading to the formation of bound rubber is essentially a chemical process involving primary bond formation between elastomer and carbon black. The oxidized carbon black exhibits a higher surface activity which may be due to an increased concentration of oxygen-containing reactive surface sites, namely, phenolic hydroxyl, carboxyl, lactone, and quinone groups.