화학공학소재연구정보센터
Plastics Engineering, Vol.58, No.7, 6-6, 2002
Using mergers and joint ventures to "crash-proof" your company
Savvy business people know that a weakened economy and one that is on a slow incline present opportunities for long-term growth and market position. Many use times of uncertainty to build equity to ensure staying power; develop new operating partnerships with suppliers and vendors; and look for joint-venture opportunities. This article explains how companies can improve their financial and market positions in uncertain times.