Compounds and masterbatches are joining the battle against product counterfeiting. The use of additives that can be detected only by scanners, microscopes, or lab analysis is proving to be a reliable way of authenticating brand identity. As the global trade in counterfeit goods continues to grow, costing brand-holders market share and revenue, and funding criminal activities, the composition of compounds and masterbatches will be an important means of guaranteeing product integrity.