Controlled reaction of magnesium with ethanol was found to produce morphological magnesium ethoxide. The scanning electron microscopy studies indicate that particles of magnesium ethoxide grow on the surface of magnesium granules and are detached from the surface as a result of shearing and collisions during the reaction. Particle characteristics of magnesium show influence on the kinetics of the reaction as well as morphological characteristics of magnesium ethoxide. Impact of other process parameter variations on the magnesium ethoxide particle characteristics is also studied. The reaction rate, agitation speed, and type of agitator show influence on the product characteristics, whereas no influence of change in reaction pressure is observed.