A new kind of thermoplastic elastomer is obtained by dynamic curing of PVC/SBR blends. A compatibilizer is necessary, and of three tested-NBR and two ABS-NBR-18 is the best. Sulfur and Dicumyl peroxide were chosen as the two different curing agents for the blends. The curing agent and its concentration have a dramatic effect on the mechanical properties. Di(B-ethyl hexyl)phthalate was used as the plasticizer for PVC. Variations in the PVC and di(2-ethyl hexyl)phthalate concentrations can produce materials having a wide range of hardness and strength to meet the needs of different applications. The effects of processing parameters such as blending time and processing temperature and the effect of filler in the blend on the mechanical properties were also investigated. The material, after processing five times, showed no significant changes in physical properties.