Electronic spectral behavior of aqueous polyvinylpyrrolidone solutions have been investigated by W-vis spectrophotometry. n --> pi* electronic excitations of the polymer were observed to shift longer wavelengths with a variety of denaturing agents. The shifting effect of denaturing agents on the lambda(max) increased in the order guanidinium carbonate approximate to guanidinium sulfate > guanidinium chloride > urea. Intrinsic viscosities of different concentrations of aqueous solutions of polyvinylpyrrolidone with the same denaturing agents have also been determined. Intrinsic viscosity number, [eta], of polymer solutions decreased with the addition of denaturing agents. The slope, k(H)[eta](2), Of the polymer was also observed to decrease in the presence of denaturing agents. Shift to the longer wavelengths and decrease in the viscosity characteristics can be explained by the break of the molecular association between the polymer and the water molecules.