The interest in large scale electricity storage (ES) with discharging time longer than 1 h and nominal power greater than 1 MW, is increasing worldwide as the increasing share of renewable energy, typically solar and wind energy, imposes severe load management issues. Thermo-electrical energy storage (TEES) based on thermodynamic cycles is currently under investigation at ABB corporate research as an alternative solution to pump hydro and compressed air energy storage. TEES is based on the conversion of electricity into thermal energy during charge by means of a heat pump and on the conversion of thermal energy into electricity during discharge by means of a thermal engine. The synthesis and the thermodynamic optimization of a TEES system based on hot water, ice storage and transcritical CO2 cycles, is discussed in two papers. In this first paper a methodology for the conceptual design of a TEES system based on the analysis of the thermal integration between charging and discharging cycles through Pinch Analysis tools is introduced. According to such methodology, the heat exchanger network and temperatures and volumes of storage tanks are not defined a priori but are determined after the cycle parameters are optimized. For this purpose a heuristic procedure based on the interpretation of the composite curves obtained by optimizing the thermal integration between the cycles was developed. Such heuristic rules were implemented in a code that allows finding automatically the complete system design for given values of the intensive parameters of the charging and discharging cycles only. A base case system configuration is introduced and the results of its thermodynamic optimization are discussed here. A maximum roundtrip efficiency of 60% was obtained for the base case configuration assuming turbomachinery and heat exchanger performances in line with indications from manufacturers. (C) 2012 Elsevier Ltd. All rights reserved.