Air, trapped interfacially between the adhesive and the substrate, can have a detrimental effect on the peel strength of bonds formed by a PSA and relatively impermeable adherends. If the adhesive wets the substrate surface so that the contact angle is small then the forces of the surface tension within the adhesive can lead to the gradual expulsion of these pockets of air and thereby to the enhancement of the peel strength-the dwell-time effect. Using a high-performance PSA transfer tape it has been found that this strengthening effect may operate over many thousands of hours. With increasing hydrophobicity of the surfaces, this effect can be suppressed and a poor peel strength remains essentially constant with time. The observed rates at which the peel strength increases are quantitatively consistent with diffusion of entrapped air out of the interface.