The effect of modification of perfluorinated sulfonic acid membranes with zirconia on their conducting properties and electrode-active properties for potentiometric sensors whose analytical signal is the Donnan potential (DP) has been studied. It has been found that the incorporation of ZrO2 particles into the membrane matrix results in an increase in the ionic conductivity, as compared with unmodified membranes, and the proton diffusion coefficient changes nonmonotonically. Membranes with a gradient dopant distribution along the sample length provide for a partial decrease in the cation-exchange function of DP sensors because of a decrease in the concentration of fixed cation-exchange groups and due to the sorption of coions. This results in an increase in the sensor sensitivity to organic and sulfur-containing anions in multiionic aqueous solutions. Multivariate calibration methods with a nonorthogonal experimental design were used to evaluate the effects of the concentrations and nature of counterions and coions and pH in the test solutions on the characteristics of DP sensors.