An efficient and low-cost effluent adsorbent has been developed by grafting an ionizable monomer onto polyolefin surface and its efficacy was tested for dyes and metal ion uptake from aqueous medium. The grafted matrix was synthesized by optimizing various experimental parameters such as irradiation dose, dose rate, monomer concentration, inhibitor concentration, surfactant concentration, and backbone thickness. Grafting yield decreased with dose rate and thickness and increased with the concentration of methacrylic acid and inhibitor. Grafting kinetics studies indicated that grafting rate is comparatively much affected by dose rate that monomer concentration. Surface energy of the grafted surface was accessed from dynamic contact angle measurements. Uptake study of Basic Red 29, Methylene Blue showed high correlation with grafting yield and polar component of the surface energy; however, metal ion uptake was exceptionally high at similar to 25 grafting (%), highlighting anomalous behavior of MAA-g-LDPE with respect to surface energy and total ion uptake capacity.