The fluorescence spectroscopic properties of (E,E,E)-1,6-di(n-naphthyl)-1,3,5-hexatrienes (1, n = 1; 2, n = 2) have been investigated in solution and in the solid state. In solution, the absorption maxima (lambda(a)) of the lowest-energy band (1, 374 nm; 2, 376 nm in methylcyclohexane) were similar for 1 and 2, whereas the fluorescence maxima (lambda(f)) (1, 545 nm; 2, 453 nm) and quantum yields (phi(f)) (1, 0.046; 2, 0.68) were very different regardless of the solvent polarity. The fluorescence spectrum of 1 was independent of the excitation wavelength (lambda(ex)), whereas the spectrum of 2 was weakly lambda(ex)-dependent. In the solid state, the spectroscopic properties of 1 and 2 were similar (lambda(a) = 437-438 nm, lambda(f) = 496-505 nm, phi(f) = 0.04-0.07). The origins of emission are both considered to be mainly monomeric. With the help of single-crystal X-ray structure analysis and ab initio quantum chemical calculation, we conclude that the red-shifted and weak emission of 1 in solution originates from a planar excited state having small charge transfer character, reached from a twisted Franck-Condon state by the excited-state geometrical relaxation accompanied by the internal rotation around the naphthalene (Ar)-CH single bond. The similar fluorescence properties of 1 and 2 in the solid state can be attributed to the restriction of the geometrical relaxation. The effects of the Ar-CH rotational isomerism on the fluorescence properties in solution, for 2 in particular, are also discussed.