Optimization of the ignition location is of crucial importance for many combustion systems and requires advanced knowledge of the ignition process for both fundamental and applied configurations. In this article, a premixed swirl burner was designed to experimentally study the impact of the spark location on successful ignition and to detail the scenario from ignition to flame stabilization. Two swirl numbers were investigated to evaluate their impact on the ignition process. Particular attention was paid to providing accurate data on cold flow velocity field statistics (obtained by stereoscopic particle image velocimetry) as well as on ignition conditions. Ignition probability maps were obtained for a constant level of deposited energy. Contrary to previous studies, no correlation between local turbulent kinetic energy and ignition probability was observed, and a deeper analysis of the temporal evolution of the flame kernel within the combustion chamber is required. Coupling fast flame visualization with the corresponding pressure signal demonstrated that the efficiency of the ignition location was not only controlled by the local flow properties, but also by the early flame kernel development, linked by its typical trajectories within the combustion chamber.