Ammonia adsorption microcalorimetry was conducted on various solid acid tungsten/zirconia catalysts prepared by different techniques. The calorimetric data were compared to catalytic test results using n-pentane isomerization as a measure of acid activity. The results show that (1) the co-precipitation method of making the tungsten/zirconia catalyst produces a greater number of acidic sites than impregnating tungsten on hydrous zirconia, resulting in a more active catalyst, and (2) the addition of small amounts of iron to the tungsten/zirconia catalyst increases the acid site strength as determined by ammonia adsorption and improves the paraffin isomerization activity. The calorimetry data indicate that the acid site strength of the tungsten/zirconia materials is similar to or slightly higher than that found in zeolites or sulfated zirconia and is comparable to sulfuric acid. However, the paraffin isomerization activity results suggest that the acid sites of the tungsten/zirconia catalyst should be about four orders of magnitude more active than that of zeolite beta on the basis of turnover frequency. Our experimental results indicate a lack of correlation between the heat of ammonia adsorption with catalytic activity. Comparisons of catalytic activity between materials based entirely on acid strength may not be valid, and kinetic probes would be more appropriate.