Results are presented on a simplistic analysis of turbulent flow in relation to burner- and flame-scaling. The study highlights some interesting phenomena, which are discussed in the text. The main conclusions suggest that it is effectively impossible to scale a burner to achieve even the most basic flame thermo-chemical structural features using the traditional criteria of constant-velocity (n = 2) or constant-residence-time scaling (n = 3). With the constant-velocity scaling criterion, flame chemistry becomes dominant over mixing as the scale is reduced. But with the constant-residence-time scaling criterion, mixing becomes dominant over chemistry as scale is reduced. For each burner scale relative to a baseline reference case, there is a unique scaling criterion with the value of n between 2 and 3. The conclusions are supported with reference to actual data obtained in a scaling programme on pulverised coal flames.