Thermal performance of a latent heat storage unit is evaluated experimentally. The latent heat thermal energy storage system analyzed in this work is a shell-and-tube type of heat exchanger using paraffin wax (melting point between 58 degrees C and 60 degrees C) as the phase change material. The temperature distribution in the phase change material is measured with time. The influence of mass flow rate and inlet temperature of the heat transfer fluid on heat fraction is examined for both the melting and solidification processes. The mass flow rate of heat transfer fluid (water) is varied in the range of 0.0167kg/s to 0.0833kg/s (1kg/min to 5kg/min), and the fluid inlet temperature is varied between 75 degrees C and 85 degrees C. The experimental results indicate that the total melting time of the phase change material increases as the mass flow rate and inlet temperature of heat transfer fluid decrease. The fluid inlet temperature influences the heat fraction considerably as compared to the mass flow rate of heat transfer fluid during the melting process of the phase change material.