The photochemistry of nitro-substituted poly-aromatic compounds is generally determined by the rapid decay of its S-1 state and the rapid population of its triplet manifold. Previous studies have shown that such an efficient channel is due to a strong coupling of the fluorescent state with specific upper receiver states in the triplet manifold. Here we examine variations in this mechanism through the comparison of the photophysics of 2-nitrofluorene with that of 2-diethylamino-7-nitrofluorene. The only difference between these two molecules is the presence of a diethylamino group in a push-pull configuration for the latter compound. The femtosecond-resolved experiments presented herein indicate that 2-nitrofluorene shows ultrafast intersystem crossing which depopulates the S-1 emissive state within less than a picosecond. On the other hand, the amino substituted nitrofluorene shows a marked shift in its S-1 energy redounding in the loss of coupling with the receiver triplet state, and therefore a much longer lifetime of 100 ps in cyclohexane. In polar solvents, the diethylamino substituted compound actually shows double peaked fluorescence due to the formation of charge transfer states. Evaluation of the Stokes shifts in different solvents indicates that both bands correspond to intramolecular charge transfer states in equilibrium which are formed in an ultrafast time scale from the original locally excited (LE) state. The present study addresses the interplay between electron-donating and nitro substituents, showing that the addition of the electron-donating amino group is able to change the coupling with the triplet states due to a stabilization of the first excited singlet state and the rapid formation of charge transfer states in polar solvents. We include calculations at the TD-DFT level of theory with the PBE0 and B3LYP functionals which nicely predict the observed difference between the two compounds, showing how the specific S(pi-pi*)-T(n-pi*) coupling normally prevalent in nitroaromatics is lost in the push-pull compound.