The viscoelastic behavior and reinforcement mechanism of nano ZnO reinforced natural rubber (NR) nanocomposites were investigated in this study. Dynamic mechanical analysis was performed to investigate the nature of the constrained polymer region in NR nano ZnO nanocomposites, and the constrained polymer region is responsible for the reinforcement mechanism. The viscoelastic and tensile properties of NR nanocomposites were investigated with respect to the effect of nanofiller loading. All the nanocomposites showed a significant increase in storage modulus in the glassy and rubbery regions, the shift of the tan delta peak to the higher temperature region, and the lowering of the tan delta peak intensity compared to neat NR The enhancement in the modulus is related to the weight % of the added nano ZnO as well as the volume of the constrained rubber chains in the proximity of ZnO nanoparticles. The study of the constrained volume of the polymer indicates that the structure of the nanocomposite possesses a moderately strong interfacial interaction between rubber chains and ZnO nanoparticles. The type of rubber nanofiller interaction strongly influences the amount and modulus of the constrained region and contributes to the enhancement in the storage modulus of the resulting nanocomposites. The volume fraction of the constrained region of the NR nanocomposites was found to have good linear correlation with the weight % of nano ZnO. It was also understood that there should exist an optimum cross-linking density for a certain nanofiller reinforced rubber system, as well as partial physical adsorption of macromolecular rubber chains on the nanofiller surface. An optimum nanofiller loading is necessary for moderately strong rubber nanofiller interaction and hence for the enhancement in the mechanical properties of the NR nanocomposites. A core shell morphology model and constrained polymer model have been proposed to explain the constrained polymer chains in the NR nano ZnO nanocomposite system on the basis of these results.