The effects of surface color and morphology on the mar behaviors of urethane-acrylate coated surfaces were examined. The superiority of mar resistance was observed in the order of white, red and black-colored samples. This can be explained by a contrast effect. In other words, in case of black colored sample, it takes place the defuse reflection of the incident light on the damaged region where mar damage exerts, leading to whitening phenomenon. Therefore, the damaged region is easily recognized by contrasting the black background. On the other hand, it is difficult for the whitecolored sample to perceive the mar-damaged area by the white background acting as protecting coloration. As the gloss of urethane-acrylate coated surface increases, it is observed that there is an increase in the number of carbonyl (-C=O) function group, amount of ethylene and silica. The enhancements of surface rigidity by adding the silica particles and formation of carbonyl function groups by the surface oxidation lead to the increase in mar resistance, while the increase of polyethylene wax is responsible for the improved gloss and smooth-faced surface. Based on the above findings, technical approaches leading the improvement of mar resistance of the urethane-acrylate coated surface are discussed.