Platinum counter electrodes in DSSC are generally prepared by thermal reduction method. Poor control over Pt particle size, agglomeration and bad adhesion to the transparent conducting substrate, are some of the shortcomings affecting overall efficiency of the cell. In order to achieve better dispersion and control over the particle size, we explored direct deposition of metal nanoparticles (NPs) from their precursor solution onto the FTO glass substrate by using a simple and effective urea-assisted homogenous deposition (HD) method. This method works at substantially lower temperature for hydrolysis of urea and uses mild reducing agent, ethylene glycol (EG), giving better control over particle size along with better adhesion and negligible agglomeration compared to the thermal reduction method. DSSC prepared from such Pt counter electrode exhibited much enhanced photovoltaic performance compared to ones prepared by thermal and EG reduction alone, with better light-to-electricity conversion efficiency of 9.34% under one sun illumination. This excellent conversion efficiency is attributed to the uniform dispersion and smaller size of the Pt NPs prepared by the novel, combined urea-assisted HD-EG synthesis method. (C) 2012 Elsevier Ltd. All rights reserved.