The need to increase the diffusion of energy efficiency measures (EEMs) is of crucial importance to achieve a consistent reduction of energy consumption and green house gases (GHG) emissions. A clear comprehension of the characteristics of such EEMs could assist in gathering and capitalizing all the information needed by industrial firms in selecting and adopting technologies, as well as by policy-makers in designing appropriate policies for their diffusion. Therefore, in this study, starting from a literature review of the studies analyzing the attributes of EEMs, we aim at providing an innovative and comprehensive framework to characterize such measures, based on 17 attributes grouped according to six categories, such as: economic, energy, environmental, production-related, implementation-related and the possible interaction with other systems. We applied this scheme to an extensive range of EEMs in cross-cutting technologies, i.e. motors, compressed air, lighting and HVAC systems. The analysis provides a relevant contribution firstly to the structuring and the sharing of knowledge on EEMs and hence to the comprehension of the barriers currently hindering their adoption; secondly, it provides a structured basis for the analysis of the drivers that policy-makers should develop in order to promote industrial energy efficiency. (C) 2013 Elsevier Ltd. All rights reserved.