Seven flower colors perceived by five color experts using visual color measurement under 2800 K warm white fluorescent lamps, 3500 K plant growth lamps, and 6500 K light-emitting diodes (LEDs) were compared with those under 6500 K fluorescent lamps, which represented illuminants in florist shops. Fluorescent lamps (6500 K, 1000 lx) were found to be effective for displaying flower colors and were used as the standard condition. The colors of flowers generally shifted in the same direction as those of the illuminants in CIELAB space. The color differences were highest under the 3500 K fluorescent lamp at both 500 and 2000 lx. At 500 lx, the E values under the 6500 K LED were higher than those under the 2800 K lamp. The C* and E values revealed that the 2800 K lamp was unsatisfactory for purple-blue and purple flowers and was more suitable for floral displays at lower illuminance. Under the 3500 K lamp, the highest color distortion occurred in cool-colored flowers, but C* increased for purple-blue and purple flowers. The 6500 K LED tended to decrease C* for warm-colored flowers under both illuminances, but it was effective for displaying purple-blue and purple flowers with increased C*. (c) 2012 Wiley Periodicals, Inc. Col Res Appl, 39, 28-36, 2014