This work explores public opinions regarding climate change and mitigation options and examines how psychological factors, such as attitudes, norms, and willingness to pay, determine self-reported energy-efficient behaviour. The aim is to create knowledge for the design and implementatioh of policy measures. The results of an opinion poll conducted in 2005 and 2010 are compared. The number of respondents favouring new technologies as a way to reduce emissions was substantially lower in 2010 than in 2005, whereas there was an increase in the number of people who acknowledged that lifestyle changes are necessary to counteract climate changes. This indicates. an increased awareness among the public of the need for lifestyle changes, which could facilitate implementation of policies promoting environmental behaviour. Renewable energy and energy saving measures were ranked as the top two measures for mitigating climate change in both polls. In determining which energy behaviours of the public are determined by psychological factors, an analysis of the 2010 survey revealed that respondents with pro-environmental attitudes towards global warming favour significantly increased use of renewable energy technologies and greater engagement in energy-efficient behaviours. (C) 2013 Elsevier Ltd. All rights reserved.