This article analyzes how stakeholders are able to influence climate policy-making in the U.S.; emphasis is placed upon the most popular sports league in the United States, the National Football League (NFL). An empirical analysis of the 32 NFL franchises identifies pioneering clubs that have introduced ambitious green programs that include the utilization of renewable energies, the adoption of energy efficiency measures and carbon offsetting policies, as well as the facilitation of public transport and electric cars. Apart from environmental concerns, this paper identifies several drivers for pioneering actions: economic motives, pressure exerted by the local environment, public relations, and political incentives such as the promotion from the federal government's stimulus package. Finally, this article investigates the role that state actors, such as the Environmental Protection Agency, and non-state actors, such as the Natural Resources Defense Council, play in the innovation and diffusion processes of environmental programs in the NFL (C) 2013 Elsevier Ltd. All rights reserved.