The Brazilian Ministry of Mines and Energy published the National Energy and Efficiency Plan, which calls for electricity savings of 10% by 2030. At first sight, the projected goal does not seem too ambitious, but this figure is nearly eighteen times the known historical savings for the country. Adjustments need to be made to the current energy efficiency business plan. This article suggests what should be changed in order to make the program more attractive and effective. These include changes on its organizational structure, legislation, verification of results and transparency. The new plan aims to eliminate some existing barriers and introduce new mechanisms that should help the country meet its future goals. (C) 2013 Elsevier Ltd. All rights reserved.