A fluorescent pyrrole derivative bearing a dansyl substituent was prepared by a simple synthetic route and electropolymerized onto Indium Tin Oxide (ITO) electrodes. The presence of the dansyl group in the monomer precursor prevents the electropolymerization in usual systems, such as (C4H9)(4)NBF4 in acetonitrile (CH3CN). For this reason, it was added 20% boron trifluoride diethyl etherate (BFEE) to this system, to achieve electropolymerization. The resulting poly[3-(N-pyrrolyl)propyl dansylglycinate] (PPyPDG) films displayed electrochromic behavior. Their color varied from greenish-yellow, in the neutral state, to greyish-green, in the oxidized state; moreover PPyPDG is a good green light emitter material. Therefore, PPyPDG films might be potentially applicable in displays and optoelectronic devices. (C) 2013 Elsevier Ltd. All rights reserved.