High-temperature PEMFCs (proton exchange membrane fuel cells) using PA (phosphoric acid)-doped PBI (polybenzimidazole) membranes have received attention as a potential solution to several of the issues with traditional low-temperature PEMFCs. However, the durability of high-temperature PEMFCs deteriorates rapidly with increasing temperature, although its performance improves. This characteristic makes it difficult to select the proper operating temperature to achieve its target lifetime. In this paper, to resolve this problem, models were developed to predict the performance and durability of the high-temperature PEMFC as a function of operating temperature. The optimal operating temperature was then determined for a variety of lifetimes. Theoretical model to estimate cell performance and empirical model to predict the degradation rate of cell performance were constructed, respectively. The prediction results of the developed models agreed well with the experimental data. From the simulation, we could obtain higher average cell performances by optimizing the operating temperature for the given target lifetime compared to the cell performance at some temperatures determined using an existing rule of thumb. It is expected that the proposed methodologies will lead to the more rapid commercialization of this technology in such applications as stationary and automotive fuel cell systems. (C) 2013 Elsevier Ltd. All rights reserved.