Since 1995 Brazil has been applying its labeling program to increase the efficiency of application of many household appliances and equipment. From 2003 on inductions motors have also been receiving the PROCEL2 prize, which helped push motors efficiency over than those limits established by the labeling program. Therefore, this work presents the development of a model to estimate the amount of savings obtained with the usage of the PROCEL endorsement labels in standard and in energy efficient motors. The estimated peak demand reduction is also inferred. The developed model makes the usage of sales information and of a discard function to estimate the Brazilian motor stock. Approaches such as the use of efficiency loading and efficiency aging factors are employed to estimate motors consumption. (C) 2013 Elsevier Ltd. All rights reserved.