The diffusive burning characteristics of four peroxy-fuels (usually known as liquid organic peroxides) and one hydrocarbon fuel are experimentally investigated targeting alternative fuels (or as additives to conventional fuels) for the future. Measurements are performed in form of pool fires with pool diameters in the range between 1 cm and 1 m. Mass, momentum and energy transfer studies are carried out by measuring the mass burning rate, flame length, flame temperature and radiation heat transfer across the liquid fuel and gaseous flame. It has been shown that comparatively much less mass of peroxy-fuels and pressure drop (required to maintained the flow) of fuel are required to produce a given heat flux. The momentum delivered by the peroxy-fuel vapours are order of magnitude higher than for hydrocarbons making the visibility of flame to be 4-5 times larger. A heat balance analysis shows that the total heat release rate of a peroxy-fuel fire is contributed equally by convection and radiation. Finally, the three E's (Efficiency, Economy and Emission) are discussed in the context of present experimental results followed by some recommendations concerning safe handling of the proposed fuels. (C) 2013 Elsevier Ltd. All rights reserved.