Recent hydrogen policy initiatives focus on fostering the market introduction of hydrogen technologies. These initiatives include hydrogen roadmapping projects. Stakeholder involvement in strategic planning is of key importance to the successful implementation of the strategy. Thus, the views of the stakeholder group involved in the European roadmapping project HyWays are pertinent to the introduction of hydrogen in Europe. A qualitative assessment using the Key Changes and Actor Mapping (KCAM) methodology showed that on average stakeholders expect hydrogen systems to begin to be introduced over the next 15 years. Hydrogen production is expected to be based initially on steam methane reforming of natural gas and onsite electrolysis using wind power, and any hydrogen transport is likely to be by truck. The major challenges envisaged are to do with carbon capture and storage, high-temperature hydrogen production technologies and hydrogen pipeline development. (c) 2008 International Association for Hydrogen Energy. Published by Elsevier Ltd. All rights reserved.