Based on Chou model and unreacted-core model, a new mixed rate controlling kinetic model has been derived in this paper to investigate the adsorption reaction time t for Mg-based hydrogen storage materials as a function of temperature T, particle radius R(0) and reaction fraction zeta. This new model could be predigested into individual single step and mixed two-connection step equations. The characters of this new model have also been discussed. Moreover, the new model is successfully applied for a real case and results indicate that this new model works very well and could reasonably deal with complex kinetics mechanism. Copyright (C) 2011, Hydrogen Energy Publications, LLC. Published by Elsevier Ltd. All rights reserved.