Double or triple quaternary ammonium head groups were designed to improve the solubility of supralong alkyl chain surfactants. In the surfactant head group, quaternary ammonium groups are connected by an ethylene spacer. Micellar shapes of divalent surfactants [CH2n+1N+(CH3)(2)-(CH2)(2)-N(CH3)(3) 2Br(-): C-n-2Am (n = 18, 20, and 22)] and trivalent surfactants [CnH2n+1N+(CH3)(2)-(CH2)(2)-N+(CH3)(2)-(CH2)(2)-N+(CH3)(3) 3Br(-): C-n-3Am (n = 18, 20, and 22)] were studied in aqueous solutions by means of dynamic light scattering (DLS) and transmission electron microscopy (TEM). Changes in the surfactant concentration have a small influence on the apparent hydrodynamic radii (r(h)) of the molecular aggregates in both surfactant series. Average values of r(h) of aggregates are 60-90 nm for C-n-2Am (n= 18, 20, and 22) and 2-40 nm for C-n-3Am (n = 18, 20, and 22). TEM micrographs showed that aggregates of C-n-2Am (n = 18, 20, and 22) typically formed rod-like micelles. In contrast, trivalent surfactants of C-n-3Am (n = 18, 20, and 22) formed spherical (C-18-3Am) or ellipsoidal micelles (C-20-3Am and C-22-3Am). Moreover, the degree of micellar counterion binding for these surfactants was determined by using a bromide ion-selective electrode, which indicated relatively high values (0.8-0.9) for C-n-2Am (n = 18, 20, and 22) and more common values (0.5-0.8) for C-n-3Am (n = 18, 20, and 22). The size of the aggregates is closely related to the degree of counterion binding. (C) 2012 Elsevier Inc. All rights reserved.