Addition of wheat bran reduces the expansion volumes of extruded cereals. This may be explained by the influence wheat bran has on the elastic properties of the melt. The elastic properties of extruded refined wheat flour supplemented with wheat bran were investigated using a complementary on-line and an offline rheological technique. The Bagley pressure (end pressure), reflecting extensional properties of the melt, was measured on-line using the orifice die method (dies with different lengths). The storage modulus of the extruded samples was measured using dynamic mechanical thermal analysis (DMTA). Increasing the bran concentration to an intermediate level significantly increased the Bagley pressure likely due to a reduced mobility of starch molecules. Further increasing the bran concentration significantly decreased the Bagley pressure. This might be caused by physical rupture of the melt at the die exit due to the low adhesion properties between starch and bran particles. This change in Bagley pressure indicates that the elastic properties of the composite melt may be reduced by bran particles. The storage modulus measured by DMTA was decreased when increasing the bran concentration, further supporting a potential decrease of the elastic properties of the melt with bran. (C) 2011 Elsevier Ltd. All rights reserved.