The effect of mixer speed, fluid inflow rate, and paddle angle was examined in a shortened geometry. 3D FEM simulation of non-Newtonian 2 g/100 mL carboxymethyl cellulose aqueous solution in the mixing region of a Readco continuous mixer was performed. Data gathered included velocity vectors, shear rate, and mixing index. Increasing mixer speed increased velocity magnitudes in the horizontal and vertical directions. Fluid inflow rate had little impact on velocity in the horizontal and vertical directions, but increased velocity in the axial direction and elongational contribution to the mixing index. All configurations showed areas of simple shear flow where the fluid experienced high shear rates. Staggering paddles increased the maximum axial velocity and shear rate. When successive paddles on the same screw are parallel, a zone was seen between the center of the paddle and the barrel wall which demonstrated efficient dispersive mixing. (C) 2013 Elsevier Ltd. All rights reserved.