In this work, complete reclamation of the olive mill effluents coming from a two-phase olive oil extraction process (OME-2) was studied on a pilot scale. The developed depuration procedure integrates an advanced oxidation process based on Fenton's reagent (secondary treatment) coupled with a final reverse osmosis (RO) stage (purification step). The former aims for the removal of the major concentration of refractory organic pollutants present in OME-2, whereas the latter provides efficient purification of the high salinity. Complete physicochemical composition of OME-2 after the secondary treatment was examined, including the particle size distribution, organic matter gradation and bacterial growth, in order to assess the selection of the membrane and its fouling propensity. Hydrodynamics and selectivity of the membrane were accurately modelized. Upon optimization of the hydrodynamic conditions, the RO membrane showed stable performance and fouling problems were satisfactorily overcome. Steady-state permeate flux equal to 21.1 L h(-1) m(-2) and rejection values up to 99.1% and 98.1% of the organic pollutants and electroconductivity were respectively attained. This ensured parametric values below standard limits for reuse of the regenerated effluent, e.g. in the olives washing machines, offering the possibility of closing the loop and thus rending the production process environmentally friendly. (C) 2013 Elsevier B.V. All rights reserved.