This paper assesses the potential of natural zeolite utilization as a low-cost ion-exchange and sorbent material in pollution control and recovery of metals. The improvement of the purity of natural zeolites coupled with their chemical modification capabilities in order to provide specific properties may provide a cost-effective alternative for the treatment of heavy metal contaminated soil and water. The application of natural zeolites in industrial pollution control is becoming important and the level of technical effort is increasingly expanding. The extent of application is unlikely to be related solely to their low cost, but also to improved properties and performance characteristics, which will advance the practical implementation of natural zeolites’ technology.