In general micro alloy steel have the higher strength relative to conventional steels, which limits the utilization of conventional plastic forming processes. Incremental forming processes are more suitable for cold forming of such a high strength material. In particular, cold cross wedge rolling (CWR) can be a potential tool to fabricate axi-symmetric components with multi steps using high strength micro alloy steel. Obviously, optimization of die shape design is a crucial factor to apply cold cross wedge rolling to micro alloy steels. In this regards, a simulation-based process design using an elasto-plastic FEM has been carried out in order to obtain an optimum die shape for cold cross wedge rolling in this paper. Analysis results provided that the stretching angle and the shoulder angle at knifing and guiding zones were significant parameters for the stable forming process. It was demonstrated that proper stretching and shoulder angles reduced an excessive slip between a work piece and die in CWR process despite the condition of the low friction coefficient.