Optimized conditions of hot and cold rolling followed by annealing can result in a balance between recrystallization and rolling textures in order to reduce the planar anisotropy of brass sheets. In this work, the effect of finish rolling temperature, cold reduction and annealing temperature on texture development has been investigated. It is shown that uniform deformation at higher finishing temperature is responsible of formation of a severe Cube and G texture components. In contrast, mechanical twinnings are widely formed at low finishing temperatures. There is also a direct relation between the intensity of Cube component and the amount of cold reduction.