The present work highlighted the effect of commonly used processing and curing additives on the wetting and dispersion kinetics of filler like silica and carbon black (CB) in some examples using the methods like the wetting concept and online measured electrical conductance. The adsorption of additives and mono-functional silane on silica surface increases the wetting speed of silica in single compound of nitrile butadiene rubber (NBR), natural rubber (NR) and styrene butadiene rubber (SBR) compounds. In rubber blend, for instance NBR/NR, the extent of filler surface fraction wetted by each blend component is strongly dependent on the additive/silica and silane/silica ratio r. A model based on the surface tension data of rubber components and filler (Z-model) was used for prediction of the selective filler wetting at a thermodynamic equilibrium state. By combining the experimental results from the wetting concept and theoretical prediction from the Z-model the silica surface tension changed during mixing can be characterized. It quantitatively describes the deactivation of the silanol groups on the silica surface by adsorbed additives. The effect of adsorption of additives on filler dispersion was exemplarily demonstrated on CB filled SBR compounds by means of the method of online measured electrical conductance. The influence of additives on the CB dispersion in low styrene-content SBR mixtures is much more pronounced than that in high styrene-content SBR mixtures. (C) 2014 Elsevier Ltd. All rights reserved.