The needs of cooking energy in households can be supplemented by parabolic solar cooker (PSC). Policy for energy substitution by renewables has to consider many conflicting socio-economic issues. To know the perceptions of decision-makers and users, a survey is conducted to evaluate nine cooking energy devices available in India. Energy technology issues, economics, environmental/social, behavioral and commercial issues are considered for the evaluation. Thirty criteria are considered under these five aspects for pair-wise comparison of the devices. Additive Multi-Attribute Utility Theory (MAUT) is employed to evolve ranking of selected devices. It is found that Liquefied Petroleum Gas (LPG) stove is the most preferred cooking device, followed by microwave ovens and kerosene stoves. PSC has occupied fifth rank amongst the devices. A sensitivity analysis is also carried out for identifying potential areas of improvement for PSC, which forms a basis for policy interventions required for its better dissemination in India. (c) 2005 Elsevier Ltd. All rights reserved.