The adsorption of a series of gemini surfactants, [CnH2n+1N+ (CH3)(2)-CH2CH2](2) . 2Br(-),where It = 10, 12, 14, and 16, on clay (Na-montmorillonite) from their aqueous solution in 0.01 M KBr and the effect of this adsorption on the removal of 2-naphthol and 4-chlorophenol have been studied, Compared to those of conventional cationic surfactants with similar single hydrophilic and hydrophobic groups (CnH2n+1N+(CH3)(3) . Br-, where n = 10, 12, 14, and 16), the molar adsorptions of the gemini and conventional surfactants are almost identical. This indicates that only one of the hydrophilic groups in the gemini molecule is adsorbed onto the clay and that the second hydrophilic is presumably oriented toward the aqueous phase, in contrast to the adsorption of the conventional surfactants, where the hydrophobic group is oriented toward the aqueous phase. Stability studies on dispersions of clay treated with the two types of surfactants confirm this. The slight increase in the moles of surfactant to values above the CEC of the clay with an increase in the carbon number of the hydrophobic chain indicates that adsorption through hydrophobic group interaction occurs in addition to the major ion exchange. Adsorption studies of the pollutants onto the clay treated by either the gemini or the conventional surfactants show that the former are both more efficient and more effective at removing the pollutants from the aqueous phase.