The U.S. has substantial wind power potential, but given wind's intermittent availability and misalignment with electricity demand profiles, large-scale deployment of wind turbines could result in high electricity costs due to energy storage requirements or low utilization rates. While fuel switching and heat pumps have been proposed as greenhouse gas (GHG) emissions and energy reduction strategies at the building scale, this paper shows that heat pump adoption could have additional system-wide benefits by increasing the utilization of wind-generated electricity. A model was developed to evaluate the effects of coupling large-scale wind power installations in New York State with increased use of electric heat pumps to meet a portion of space heating and domestic hot water (DHW) demands in New York City. The analysis showed significant increases in wind-generated electricity utilization with increased use of heat pumps, allowing for higher installed capacity of wind power. One scenario indicates that 78.5% annual wind-generated electricity utilization can be achieved with 3 GW of installed wind power capacity generated electricity equal to 20% of existing NYC annual electricity demand; if 20% of space heating and DHW demands are provided by heat pumps, the 78.5% utilization rate can be achieved with an increase of total wind power capacity to 5 GW. Therefore, this integrated supply-demand approach could provide additional system-wide emissions reductions. (C) 2014 Elsevier Ltd. All rights reserved.