Surface tension (ST) has been the most important measure of a molecule's surface activity. However, in many cases the complex behaviors of ST are challenging to interpret. For example, aqueous solutions of sodium docecyl sulfate (SDS) and poly(diallyldimethylammonium chloride) (PDADMAC) show dramatic changes in ST when the concentration of SDS varies. Although surfactants are generally described as "substances that reduce surface tension", new evidence shows that ST may have little changes when a significant amount of SDS is present at the water surface. The decrease of surface entropy resulting from a better ordering of interfacial molecules, such as water, counteracts the decrease of surface enthalpy and is able to keep the ST nearly unchanged. The dramatic ST decrease and recovery of the SDS-PDADMAC mixtures was discovered to be a result of a surface charge reversal. Similar surface charge reversal was also observed in cationic surfactant and anionic polyelectrolyte mixtures.