The electrolytic decomposition of metal oxides to metal and oxygen is an extractive metallurgy principle that, when coupled with carbon-free electricity, drastically mitigates the global warming impact of metal production. The present perspective discusses the electrochemical engineering features of an unconventional electrolyte, molten oxides. A survey of its thermodynamic properties suggests exceptional features, both in terms of applicability to multiple metals and operation at high temperature to produce liquid metal. The review of molten oxides' transport properties indicates that an unprecedented throughput can be envisioned, a promising feature for tonnage production. However, our ability to define the optimal electrolyte composition with regard to energy consumption is rendered limited due to the lack of predictive tools for both of the reviewed properties. A look at the state of the art in electrode materials reveals that quantitative design criteria remain to be developed for both the cathode and the anode. Finally, the applications of electrochemistry in molten oxides are reviewed; thereby confirming most of the anticipated theoretical features. (C) The Author(s) 2014. Published by ECS. This is an open access article distributed under the terms of the Creative Commons Attribution Non-Commercial No Derivatives 4.0 License (CC BY-NC-ND, http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial reuse, distribution, and reproduction in any medium, provided the original work is not changed in any way and is properly cited. For permission for commercial reuse, please email: [email protected]. All rights reserved.