This paper examines the use of the FrothSim flotation simulator to improve the performance of an industrial column flotation cell. The performance of an industrial retreat column cell is simulated, and, from the discrepancies between the simulated and experimental results, a problem with the wash water distribution is postulated. The scientific reason for the reduced performance with uneven wash water addition is described in detail. Further simulations indicated the potential for improvement with an even wash water distribution, resulting in both improved performance and reduced wash water usage. The simulated uneven wash water distribution was confirmed industrially, and the headers were redesigned and installed. A sampling campaign to compare the performance before and after the modifications showed that the flotation performance was improved dramatically, with a statistically significant decrease in gangue recovery, without a commensurate reduction in valuable mineral recovery. (C) 2005 Elsevier Ltd. All rights reserved.