The selection of the most suitable working fluid and cycle configuration for a given heat source is a fundamental step in the search for the optimum design of Organic Rankine Cycles. In this phase cycle efficiency and heat source recovery factor lead to opposite design choices in the achievement of maximum system efficiency and, in turn, maximum power output. In this work, both separate and combined effects of these two performance factors are considered to supply a thorough understanding of the compromise resulting in maximum performance. This goal is pursued by carrying out design optimizations of four different ORC configurations operating with twenty-seven working fluids and recovering heat from sensible heat sources in the temperature range 120-180 degrees C. Optimum working fluids and thermodynamic parameters are those which simultaneously allow high cycle efficiency and high heat recovery from the heat source to be obtained. General guidelines are suggested to reach this target for any system configuration. The distance between fluid critical temperature and inlet temperature of the heat source is found to play a key role in predicting the optimum performance of all system configurations regardless of the inlet temperature of the heat source. (C) 2015 Elsevier Ltd. All rights reserved.